Marketing & PR Lead UK & Ireland

JOB PURPOSE

*PLEASE NOTE THIS ROLE WILL BE BASED FULL TIME IN WOKING*

Explora Journeys is a vibrant, cosmopolitan, European luxury brand, imagined in the heart of Swiss hospitality in Geneva. Leveraging our parent company MSC Group`s hundreds of years of maritime expertise, our fleet of six luxury ships (currently in the pipeline) are being built and designed in a totally different and unique way that will transform and redefine the cruise experience, creating a category of its own, appealing to the next generation of luxury travellers.

An exciting opportunity exists for a talented Marketing & PR Professional to join our newly created luxury travel brand Explora Journeys and to lead the delivery and executions of omni-channel marketing & PR activities in the UK and Ireland, based in our offices in Woking.

KEY ACCOUNTABILITIES

Marketing:

• Lead the delivery, adaptations and amplification of corporate marketing campaigns

• Manage the annual media plan for UK&I

• Coordinate the adaptation and delivery of key B2C and B2B2C assets across the region

• Be the local guardian of the brand equity and ensure perfect brand executions across all channels

• Be the point of reference for the global marketing team and proactively provide feedback to ensure future materials are fit for purpose in UK&I

• Ensure gathering of consumer insights, benchmark analysis and trends to be shared with global marketing team on regular base

• Own the Marketing & Communications budget, including agency/vendor management

PR:

• Responsible for developing the annual communications strategy and execution, with a special focus on increasing end consumer awareness.

• Organize key industry or brand events (virtual and/or live) within the local market

• Help identify, select and manage the relevant agency partners

• Identify and negotiate contracts with local brand ambassadors in line with the global team

• Hold key relationships to trade and lifestyle media in the local market

• Propose local partnership ideas to drive brand awareness and value

• Work on local adaptation of PR & Communications Tool Kits incl. all materials within given deadlines (press releases, press kits, quotes, talking points, presentation, scripts and picture/video materials) and prepare & create PR tool kits for local activations/projects

• Manage the media reporting for Explora Journeys and competitor brands

QUALIFICATIONS

profile:

• You will have minimum of 8/ 10 years' experience in a similar Marketing/Brand/PR Role preferably in the Luxury or Luxury Hospitality/Travel Industry

• Have the knowledge of the codes of luxury and bring an extensive media network within the luxury and preferably the travel industry (as well as previous media training)

• You will have a proven track record of organizing luxury events

• You would have experience with the execution and amplification of omni channels marketing & PR campaigns

• You know the role of paid media, KPIs associated 6.You set yourself apart through your personal accountability to deliver with excellence

• It is essential that you are structured, well organized and know how to navigate in a matrix organisation

• Openness to travel up to 20% of the time mostly nationally occasionally internationally.

VISA REQUIREMENTS

Existing right to live and work in the UK.